Advice For Salon Owners Whose Businesses' Could Make More Money
From: Cecilia Yeung
Have you ever wondered why some hairdressers make more money than others?
Is it that they work harder? Is it that they have more staff? Are they open longer hours? Maybe they are, or maybe they have a marketing strategy? They have developed specific ways to constantly win clients & keep them coming back, again and again, for years!
Are you the one that runs the operation, looks after the clients, pays the bills, and after a hard day’s work think that “there’s got to be an easier way…”?
You may have tried some marketing or advertising. You may even spend quite a bit of time on it right now.
We would like to first of all, debunk some myths about marketing and advertising:
Myth #1: You Have To Spend Money To Make Money
This page is not about convincing you to spend money to make money. We simply SHOW YOU HOW TO MAKE MONEY FROM WHAT YOU ALREADY HAVE!
Imagine waking up and finding $5,000 under your pillow! Well, you have assets worth far more than this in your business today. On average, a business has over 19 hidden assets that can be immediately converted into profits. How would you like to uncover yours today?
You may have invested a quantifiable amount of hard work, effort, money and valuable time to build your business and your existing assets. Are you using these assets to increase your profits on a daily basis? Realize that you just need to find these hidden assets that already exist within your business and turn them immediately into profits!
Myth #2: You Have To Hire A Marketing Specialist To Be Effective in Marketing
Let us tell you right now that you do not have to spend any money on hiring an expert to come in to tell you how to run your business. YOU are the expert on how to best operate your business. All we do is reveal to you, how simple and easy it is to win more business.
Experts often charge you a fee and may tell you all kinds of things about your business but do not hold themselves accountable for results or that you will make a certain dollar return on the fee you have been charged. Do not be fooled by those who tell you how you should run your business.
You are the expert when it comes to your business. All we do is give you a different perspective of your business that you may have not considered before.
You could take 20 years to accumulate and discover all these ideas, or you can implement the strategies in this strategic manual, and create a shortcut to success for your hair salon.
Myth #3 – You Have To Spend Money On Your Salon, Be in the Best Location In Order To Charge High Fees
When a client experiences exceptional service that is above standard, they will then go out and rave about you to all their friends. New business as a result of these referrals comes easily & effortlessly. It is about positioning yourself as the pre-eminent expert in your category. Once you have this position, it is now possible to charge a fee more suitable to your skill and ability.
How often have you poured all your energy into creating a remarkable hair style for a client, only to feel empty afterwards because the fee rendered is nowhere near the effort you put in, or they just didn’t appreciate the attention you have put into this latest creation? It doesn’t have to be that way.
Start thinking about how to reposition yourself in the marketplace. You will start to value yourself even more, and that in turn will allow you to receive the appropriate fee for your services. You may even find yourself receiving higher revenues on a weekly basis and thinking, “I’m an absolute bargain for the service I provide to my clients”.
How can you receive more income each week, and be seen as a real bargain to your clients? You just need to read on for the strategies we have included here and you will discover the secrets that are so close to you, but are blocked by all your current energy which you may be only directing towards working harder.
Now be honest here, do you really want to “work harder” than you do already?
These strategies will save you years of marketing “trial & error” and places all this knowledge in a clear and easy to use way to start increasing your clients, and making more money today! Making the money you truly deserve and are worth.
OUR GOAL IS TO DISPEL ALL THE MYTHS AND POSITION YOU ON A PATH TO PROFITABILITY – IMMEDIATELY
We’re sure you would like to see how these strategies can work for you. We would like to include a few, free of charge, for you to test out.
Strategy #68 – Rebooking System
The treatments and products you offer are services that require your client to use you again, and again. If your product is of high quality and you deliver your services with genuine care and concern for client satisfaction, there is every reason for your client to return to you indefinitely and forever!
To leverage this, ensure you have effective rebooking systems in place to upsell other services and to increase the frequency of your clients’ annual number of visits. As highlighted in Strategy #37, the lifetime value of your clients can be calculated based on what their annual spend is with you. Knowing this important client data will enable you to be more strategic in your rebooking and upselling activities.
If you know that Client A visits you 4 times a year for highlights and 8 times a year for a haircut, you can increase the haircut frequency by suggesting a conditioning treatment or book them in advance for the next highlight treatment after a haircut by offering a gift, promotional item or simply getting the appointment book out to help them make their next booking.
Upon check out at the counter, remind them of upcoming due treatments. “It’s been six weeks since your last coloring treatment, would you like to book within the next month to secure a spot?” or “We are offering a complimentary manicure with our hair cuts during the month of February. Would you like to make an appointment now?” A very simple rebooking system is mentioned in Strategy #4 – Upsell.
Another way is to program in your calendar one-month notices for your clients. This service is welcome by your client and all it takes is a phone call from your receptionist to remind them to book their next appointment. You simply need to ask your client upon payment, “Would you like to receive a reminder call when your next treatment is due?” Immediately confirm this with an appointment card. (See Strategy #44 – Referrals to include a referral section)
By booking clients in advance, you will be much more strategically positioned when planning your calendar, maximizing operating hours and your stylists’ paid hours. See Strategy #41 for client appointment reminders.
|Strategy # 4 – Upsell
|Strategy #18 – Maximizing Your Calendar
||Ease of Implementation: 5
|Strategy #37 – Lifetime Value
|| Time to Implement: 2-3 days
|Strategy #79 – Clients’ Annual Bookings
||Importance Rating: 10
How about reading on for a couple more?
Strategy #22 – Add-On Services
Increase your revenues on a daily basis by offering “add on” services for clients who are already receiving treatment.
Review your clients’ lifestyle habits, preferences, interests (see Strategy #47 on Client Surveys) and what kind of additional services they are interested in. Your add-on service may be a hot oil treatment or manicure.
This can be added to your greeting upon your client check in. “Would you like to try our hot oil treatment? We have a promotional offer today.” For male clients, it may be “Would you like our express nose-hair trimming along with your haircut today?” This is a low cost, high return strategy.
You can designate the “add-on” service pitch at many points during the client appointment process. It can be offered upon the booking of the appointment, the reminder call or upon arrival. You can test and measure at which point of offer you receive the highest response rate. A way to approach a client with an add-on service may start with seeking permission by asking “Do you mind if I suggest a product or service…to you today?”
This is called “upselling” to a client already purchasing. You are NOT being pushy or greedy for more sales. You are merely educating the client on what else is available. If 20 clients walk through your door per day for an appointment and you upsell only 2 of them (10%), over an aggregate period of 3 months, you can work out how much extra revenue this mean for you.
There will always be a percentage who says yes or no. If they say no, do not take it personally! You have not been offensive or hard sell. You are fulfilling your duty to offer ways for your client to look their best. The client probably wants some new ideas and product suggestions from an expert. If you allow yourself to focus on those who say yes and not be put off or feel rejected by those who say no, you will start to see your revenues increase significantly over time.
|Strategy # 4 – Upsell
||Ease of Implementation: 2
|Strategy #26 – Product Sales
||Time to Implement: 2-3 days
|Strategy #64 – Create a Selling Culture
||Importance Rating: 6
Strategy #44 – Referrals
Word of Mouth marketing will be the most powerful, cost-effective and effortless marketing you can take advantage of for increased business and profits. We have discussed throughout this publication how to generate more WOM marketing and in turn, receive referrals.
The more referral systems you have in place, the higher likelihood of your clients, associates, suppliers and prospects (yes even prospects as you communicate with them on a regular basis via your monthly newsletter!) referring new business to you. They are usually at no cost and even if you are offering a bonus or giveaway, there is only a cost if you receive a successful referral. Given the lifetime value of a client, this is a very small cost (Strategy #37 – Lifetime Value).
Several referral systems were already mentioned in Strategy #4, 5, 17, 28 & 32. There are some you will run continuously and some that you implement during special periods or for limited availability. Here are some examples of referral systems:
- Referral card on the back of appointment cards to give to your clients
- Referral link in your monthly online newsletter
- Referral section in your client surveys
- Vouchers/coupons for 1st time visitors to give to your clients upon payment or included in mailers
- Limited time offers for free or bonus treatment (1st time visitors) for your clients to forward to friends
- Products or bonuses as gifts clients who refer a new client to you
- Corporate DVD (Strategy #90) to give to your clients to forward to friends
- Monthly lucky draw for those with completed referral cards
- Sales campaigns specifically asking for referrals (letters, mailers, online)
- Offer frequent user points for every successful referral
There are numerous other systems you can put into place. The best part is there is no limit as to how many you can implement. Brainstorm with your team every quarter on new and creative referral systems. After all, they do not cost you anything and are the most effective form of advertising.
|Strategy # 4 – Upsell
||Ease of Implementation: 2
|Strategy # 5 – Communication
||Time to Implement: 2-4 days
|Strategy #37 – Lifetime Value
||Importance Rating: 9
Most Salon Owners Work More Hours, Have More Stress and Get Paid Far Less Than They Deserve
Now I have to ask you this question. Is your business running at its full 100% potential? Chances are, it is running at 50% or even lower in terms of the profits your salon can bring you. Do not feel despair though because the good news is that you have a full 50% of potential you can tap into!
If you were able to see your business with special goggles that show you all the hidden assets and convert them into easy profits and more revenues for you, would that be helpful?
Now imagine this.
If your business is running at its full potential, what would it look like?
- You will have a steady stream of clients coming in to use your services, day in, day out
- Your bank balance each month grows bigger and bigger from the increased profits
- You can now take vacations or spend more time with your loved ones
- You can start living your dream of expanding your business
- You will be able to pay your bills every month with a smile as you have a large bank account with growing income
- You have a team of people running your business like clock work while you focus on more important things
- You can invest your profits into expanding your business or on other things that can make you even more money!
In truth, most people do not start out a business because they want to work harder, earn less money and worry about paying bills. But yet many salon owners end up working longer hours and worrying about how to get more clients in.
Do not get caught up in this cycle!
Our 97 Ways To Market Your Hair Salon® manual is designed for salon owners and hairdressers who:
- Want a distinct and profitable advantage over their competitors
- Are looking for low cost ways to increase sales
- Seeking “real world” strategies and examples
- Do not have a huge marketing budget
- Are looking for the greatest return on their dollar
- Only want to spend money on results
- Know that their business is not anywhere near the full potential it can be running at but do not know how to start
- Have tried some marketing activities but did not see any results and feel that there is not a lot that can help aside from spending money on advertising
- Find it more and more challenging to be in an industry that competes on price and feel doomed to undercutting competitors and reducing margins
- Find that there is not enough time to engage in marketing but understand how important it is for long term business growth
This manual contains:
- 62 LOW COST WAYS to generate massive return on your time and effort
- 13 SPECIFIC STRATEGIES on how to increase the revenue during a client’s visit
- 21 WAYS to improve your staff morale and create higher employee productivity and loyalty
- 32 SPECIFIC IDEAS on how to get your clients to come back more often, refer more new clients to you and spend more each time they visit you
- At least 18 WAYS to increase your profit by 10-50% immediately and not have to spend a SINGLE CENT!
- 28 LONG TERM STRATEGIES that will bring you profitable returns from your business for years to come
- 11 DIFFERENT WAYS to leverage your existing marketing such as print or radio advertising and maximize your ROI (return on investment) by 50-400%
- 16 WAYS to make extra money from just your premises alone – without having to service a single client
- 12 SPECIFIC WAYS to maximize your Internet marketing –whether you are starting from scratch or already have a website
- 32 WAYS to target completely new markets you have never reached before
- And much, much more!
How Does This Step By Step Action Plan Work?
Very simple. We help you identify how important it is for your business to implement a strategy by using our scale, how long it will take to implement and rate how easy it will be for you to implement. What holds most businesses back from reaching their full maximum earning potential is not a lack of talent, the economic situation or lack of resources.
Most of the time it’s just merely the lack of ACTION.
By following this simple process and by taking action, you will accomplish a whole lot of things you never imagined possible!
This is your business companion, especially written for your industry with 97 powerful ways to bring your salon more clients and profits than you realised possible. Two thirds of the strategies require almost no money as they just point you to tap into assets and relationships you already have, right under your nose!
This manual contains powerful marketing strategies for any hairdresser who is able to follow a process. It is a book that gives concrete strategies to outperform, outsell, out market, and out think your competitors. It is a systematic approach to winning new clients and watching the bank account grow.
This strategic business manual is not a get rich quick scheme. It is not going to make you a millionaire overnight. It is not a quick fix. It is a series of collective strategies, to give your business a competitive edge and requires you to take some action.
How does this manual help you make more money?
- Strategy #26 talks specifically about how to increase your revenues by selling more products and how to do this systematically at your salon
- Strategy #65 shows you how to position yourself as the expert in the industry and charge your fees accordingly
- Strategy #91 walks you through how to maintain an active prospect list at all times so that you will never have to wonder how to get new clients during slow periods
- Strategy #4 shows you how to increase the value of every transaction at your salon by asking a few simple questions and having some basic systems in place
- Strategy #49 tells you how to get free publicity and media attention for your salon at no cost
- Strategy #20 demonstrates how to make your clients more loyal to your salon and how to get them to promote your business to their friends at no cost to you!
- Strategy #68 shows you how to systematically rebook your clients so that they will use your services more frequently and to ensure your calendar is full all year round
- Strategy #7 reveals specific ways you can generate extra income immediately with your existing premises
- Strategy #61 talks about the importance of your staff and how to keep them motivated, productive and loyal to your salon
- And so much more!
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What Some Of Our Clients Have To Say
“I have known Cecilia for a number of years and Paul for a few months. They are both marketing geniuses. I’m not exaggerating. Give them a few minutes of your time and tell them about your business. Then listen to them. You will not regret it. We have been implementing many of the very effective low cost marketing ideas that have boosted our business to the point that we have doubled our team to cope with the demand. If you want your business to grow and make more money, let them work with you. I highly recommend them
. – Sylvie Watts, Managing Director, Stretch Limited
"I am writing to thank you for helping us achieve outstanding results with our business in Hong Kong. What really impressed me more than anything was your talking from the heart honesty and dynamic passion to really help us achieve our goals in the Hong Kong market. I am sure that you can help any business from the very small to large corporations achieve remarkable increases in many areas of their company and especially by improving their bottom line profits."
- Bob Allwright
"Cecilia is masterful at bringing out the best in people. With her inspiring presence and elegant dedication, her workshops are all about adding value and confidence. Cecilia has helped me in the process of thinking beyond current day-to-day business in powerful and exciting (yet very simple) ways. She, in a short period of time, has enabled accelerated growth in me on personal as well as business levels."
- Martike de Grip, Managing Director, Transcedge Ltd.
"Cecilia offers great learning of how to increase one's business without a corresponding increase in the marketing budget. It puts a different perspective on marketing and how to be more effective in sales."
- Mary-Anne Chan, Manager, Client Services, Ernest Maude
"The growth Break Free achieved in 2006 is incredible and can be attributed directly to the expertise and drive of Cecilia Yeung. Along with being very pleasant to work with, Cecilia provides focus, clearly defined targets, marketing innovation, monitoring and most importantly, RESULTS!" - Peter Armstrong, Managing Director, Break Free Limited
"Cecilia is the real deal as they say. She speaks from the heart with great knowledge in her field of expertise. I've been in sales over 15 years and she was still able to give me fantastic ideas to increase my bottom-line. If she's teaching, I'm there; I would never hesitate to take a course from her. I believe she could help anyone in any business do better from a small start-up to the most established company."
- Karolyn Yue, Yue and Co.
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100-Day Money Back Guarantee
We are so confident you will get so many times the return of your investment with this program, that we offer a 100-day, money back guarantee. We believe you will get so much value from this manual, that if after 100 days, you are not more strategic, profitable, more effective & more productive in your marketing, we demand to give you your money back! It is only fair to do this. We know you are trusting us, and so, we want to make it as easy as possible to invest with us.
Our information-packed strategic manual covers 97 key elements for a hair salon to increase sales. Each strategy is explained in depth, from theory to application with specific action steps on how to implement. There is also a guide on prioritizing the strategies according to your operations and how to set out your action plan. Applying simply ONE strategy will see an immediate windfall in profits for most hair salons.
You only need to win ONE new client from this strategic manual and your investment has paid off!
And there’s more!
To ensure your success, we will include bonus products that will enhance the strategies that you will learn from the 97 Ways Manual. They are especially selected to make your job easier when it comes to implementing your marketing strategies. We are offering you 8 bonus products valued at a whopping US$1,215.00!
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For an investment of only $27, you will not only immediately have in your hands, the step by step strategic manual focused specifically on your business but also the tools and handbooks to writing sales copy, advertisements, newsletters plus the resources to get the right mindset for your next level of success.
You get all of this (a total value of $1,312) for only $27!
The best news is that you can try out this material 100% risk free. You risk nothing with our iron-clad 100-Day 100% Money-Back Guarantee.
I'm so confident that you'll find this strategic manual both thoroughly researched and extremely useful that I'm willing to put my money where my mouth is.
100-Day 100% Money-Back Guarantee
Your success in using 97 Ways To Market Your Hair Salon® is completely guaranteed. If for any reason you are unsatisfied you can simply ask for a refund and you'll get one...no questions asked!
You have a full 100 days to decide whether this information is useful for you.
Simply click below to order now and get started on your journey to increased profits and business for your salon today.
We are so sure that this will be your business companion for now and years to come. And if it isn't, you can get a prompt and courteous refund, and you've lost nothing.
Does that sound like a good deal? That means you can try out all the information at my risk, while you see if it will work for you or not.
Look at it this way -- $27 is really such a small risk when you consider what a huge marketing advantage you can gain from simply just applying ONE of the strategies.
Yes, I am ready to order now!
P.S. Our special offer of $27 will not be available for much longer and by acting now, you will be immediately on your way to convert those hidden assets already existing in your business into profits and increased business than you have ever dreamed before.
PPS: In business, it’s all about speed to market. Be sure to get a hold of this into your hands before your competitor does!